Attract More Readers
I’m about to show you 4 ways Yoast connects readers to your posts. More specifically, I’m going to demonstrate 4 Yoast features that you can apply to any of your posts. Those 4 features give Google insights into your post’s content so it can better match a potential reader’s keyword search.
In my previous post called “Four Easy Steps to SEO: Readers First!“, I talked about the most important idea in all of SEO. That idea is really simple, but I see writers often lose sight of it. The idea is simply this:
You write for your readers.
The techniques I’ll show you with Yoast will fail utterly if you don’t take your readers into account. They are the center of our universe, and to the extent that you try to share your authentic voice with them, these techniques will help them find you.
What Results Can You Expect from Yoast Connects Readers to Your Posts?
Let’s get this out of the way: There are so many variables that I can’t promise or guarantee anything. What I can do is share my results. Back in early 2017, I reviewed the Blue Exorcist Kyoto Saga series. I knew even less than I do now about SEO, and it showed. When I used Chrome’s incognito mode to search for each of my episode reviews, they were nowhere to be found. As in, they weren’t in the first 13 pages of Google results.
I searched using this format:
Blue Exorcist Kyoto Saga Episode 1 Review
Not a single one of my 12 reviews were anywhere to be found in Google. The only thing that showed up was my episode guide for the series.
Yoast is a WordPress plugin. It helps you present your post in a way that Google can more easily ingest it — and present it to readers. You typically have to make very few changes to improve your SEO. In fact, in my video, I’ll show you a real-life example using my Blue Exorcist Kyoto Saga Episode 8 review. Yoast showed me clearly and quickly what I was doing wrong, and I’ll explain it to you in the video.
Did applying Yoast’s suggestions help? Well, after following Yoast’s suggestions, Episode 1’s review showed up on page 1, position 7 of Google’s results. A fluke? Well, episode 2 was even better at page 1, position 3. And episode 3? Page 1, position 2.
In my case, doing exactly what I show you how to do in the video worked very well.
Check Out the Video about How Yoast Connects Readers to Your Posts
Please let me know what you think. Have you used Yoast? Do you like it’s light-touch suggestions? Or have you found them to be problematic? Let me know in the comments!